tactical or strategic capital?

In the marketing world a tactical campaign is one that is constructed to seize on an immediate and valuable opportunity (often offer or promotion based) to boost the P&L. Generally from a responsive budget and with short-term defined goals. A strategic campaign is one that is less focussed on short-term gain and more structured in […]

keeping control

I have blogged a few times about equity splits, pre and post money valuations and to be focussed on the end value of a stake rather than the emotional ‘percentage’ when capital raising (for example alignment of interests). However in a recent blog post (I doubt it’ll be a majority stake)  I made the point that […]

pre-money and post-money

A conversation yesterday prompted me to republish this post from March 2011: A very personal topic that’s unavoidable in every equity investment conversation is that when equity risk investment comes in, a percentage of the company must change hands (otherwise it’s not an equity investment). The investor needs the equity to drive their returns (and through […]

alignment of interests

A difficult and abstract subject to blog about, however the requirement for alignment of interests between investor and entrepreneur in growth capital situations is a firm belief of mine. This alignment is driven by the structure of investment agreed between entrepreneur and investor. Please bear with me! At it’s most basic, I am a fan […]

economic value and percentage equity

A very personal topic that’s unavoidable in every equity investment conversation is that when equity risk investment comes in, a percentage of the company must change hands (otherwise it’s not an equity investment). The investor needs the equity to drive their returns (and through taking some return in equity is sharing the risk with the […]